Executive Product & Business Leader · Enterprise SaaS · SAP Ecosystem · Founder-operator

From vision to enterprise revenue.

I lead at the intersection of product strategy, GTM and technology — setting the direction, defending the business case, and taking new products from zero to global enterprise scale.

verifications processed
0M+
continents shipped
0
USD in closed contracts
0M+
OPERATOR_FILE / VB-01ACTIVE
  • rolePRODUCT & GTM
  • domainSAP · B2B SaaS
  • shipped_to4 CONTINENTS
  • verifications10M+
  • closed_arr$4M+
  • based_inSÃO PAULO · BR
delivery_signalSTABLE

> profile verified · signal green

Flagship case

The U-Verify story

From a pandemic-era corporate challenge to a global SAP Store solution running on four continents.

  1. 2014–201901

    The industrial roots

    A decade building software where failure has physical consequences — real-time SAP integrations for Whirlpool's global plants (WCM Gold Medal case), Volkswagen, Mercedes-Benz. Winner of Siemens MindSphere HackDay 2019. Founder of Rakkun.io, an industrial-data SaaS.

    Explore the industrial portfolio
  2. Apr 202002

    The origin

    In the middle of the pandemic, Stratesys took on a corporate challenge: launch its SAP Fieldglass practice and build something that delivered real value for external workforce management and control. U-Verify was born there.

  3. 202103

    The hackathon

    Won SAP #Hack2Build (North America) with the U-Verify concept — competing against TCS, IBM, Infosys, HCL, and PwC.

  4. 202204

    The product

    Shipped an AI document-intelligence and compliance platform — OCR, rules engine, event-driven validation — integrated with SAP Fieldglass and S/4HANA. Featured in SAP News.

  5. 202305

    The recognition

    First Latin American SAP Spotlight solution on SAP Store — 1 of 56 globally.

  6. 2024–2506

    The scale

    4 continents, 10M+ verifications. Clients include Anglo American, Banorte, Navantia, Norsk Hydro, El Corte Inglés. SAP LAC Partner Excellence Award 2024.

  7. Today07

    The next chapter

    Leading the next-gen architecture and the ORION suite: U-Verify, U-Connect, Engine Rules, Digital ID.

> Watch: U-Verify on the SAP Store

U-Verify results for one multinational mining client

50%
total cost savings
80%
operating cost reduction
99%
faster verification cycles
Client testimonial · SAP infographicSAP × Stratesys infographic · 2022

"Having to manage a massive external workforce and thousands of suppliers, we implemented SAP Fieldglass. We soon realized that manual mass document verification is time-consuming and error-prone. U-Verify by Stratesys, integrated with SAP Fieldglass, gives us the opportunity to automate thousands of document verifications based on rules, while avoiding human errors and legal liabilities."

Isabel Leal Gil
Head of Global HR IT & Processes · El Corte Inglés S.A.

The differentiator

Three dimensions that rarely coexist

Most people pick a lane. I operate across all three — and the interfaces between them are where enterprise value actually gets created.

Product

01
  • Own vision, strategy, and roadmap.
  • PRDs and technical specs engineers build from without ambiguity.
  • Success metrics and data-driven prioritization.

Commercial

02
  • Pre-sales and demos with SAP sales teams.
  • Pricing models and deal structuring across Brazil, Mexico, Spain, and the US.
  • $4M+ in closed enterprise contracts.

Technical

03
  • SAP BTP Integration Suite; S/4HANA, ECC, Fieldglass, Ariba integration.
  • Real-world cases that contributed to the evolution of SAP Fieldglass APIs.
  • SaaS architecture on Azure, MongoDB, and APIs.

How I lead

Six phases, one strategic lead

I map to the SAP Activate methodology end-to-end — not as a hands-on operator, but as the executive lead who sets direction, defends the business case and holds the outcome across the full lifecycle.

  1. A1Phase 1/6

    Discover

    Strategic advisor to the client

    I sit with C-level and business owners at both functional and technical depth, translate pain into a strategic bet — project, product, portfolio — and pressure-test market shape: regional vs. global, B2B, B2B2C, or B2C.

    • Executive discovery
    • Opportunity framing
    • Market & GTM sizing
    • Product-vs-project call
    proof →U-Verify: framed a Fieldglass pain point as a global product bet → SAP Store solution.
  2. A2Phase 2/6

    Prepare

    Business case & deal owner

    I own the executive narrative: proposal, ROI and margin defense, pricing strategy, deal structure, contract close — then convert the win into an external case that compounds pipeline.

    • Executive proposal
    • ROI & margin defense
    • Pricing strategy
    • Case & reference building
    proof →$4M+ USD in closed enterprise contracts across BR / MX / ES / US.
  3. A3Phase 3/6

    Explore

    Product & portfolio strategist

    Target architecture, PRDs and product line decisions. I set the bar for what becomes a reusable product versus a one-off — the call that decides margin, scale and long-term IP.

    • Product strategy
    • Portfolio design
    • Target architecture
    • IP & reuse decisions
    proof →ORION suite: U-Verify, U-Connect, Engine Rules, Digital ID.
  4. A4Phase 4/6

    Realize

    Program lead & executive sponsor

    I lead the program: outcomes, risks, stakeholder ladder from end-user to CIO and board. Present at C-level in three languages when the deal, the escalation or the strategy call for it.

    • Program leadership
    • C-level stakeholder mgmt
    • 3 languages
    • Executive escalation
    proof →Anglo American · Navantia · U-Verify core · Engine Rules on SAP BTP.
  5. A5Phase 5/6

    Deploy

    Go-live sponsor

    I own the executive risk on cutover — including politically sensitive state-owned environments — and translate operational readiness into board-level confidence.

    • Go-live governance
    • Executive risk mgmt
    • Reference-grade delivery
    • Board reporting
    proof →Navantia go-live: 121 rules audited, 118K+ records reconciled, 0 unexplained blocks.
  6. A6Phase 6/6

    Run — my true north

    Innovation & new business leader

    Everything above is table stakes — what actually drives me is building new revenue lines and product portfolios inside enterprise environments. What U-Verify became inside a traditional SAP consultancy is a mini innovation-hub blueprint I can repeat across industries and business models — from B2B SaaS to B2B2C platforms, from finance and retail to industrial and public sector.

    • New business creation
    • 0→1 product portfolios
    • Innovation hub model
    • AI-native product bets
    proof →U-Verify · ORION suite · Rakkun.io founder · Siemens MindSphere HackDay 2019 winner.

Battle-tested delivery

When the room is hard

Enterprise doesn't reward theory. These are the moments the work has to hold.

REPORT · 01

State-owned, politically sensitive

Go-live at Navantia, Spain's state-owned defense shipbuilder: business rules audited, spurious records reconciled, zero unexplained blocked workers.

  • 121 rules audited
  • 118K+ records reconciled
  • 0 unexplained blocks
REPORT · 02

Six-year enterprise relationship

Anglo American global mining — from first project to leading the SAP environment separation for a business divestment.

  • 6 years client
  • Global mining
  • SAP carve-out lead
REPORT · 03

Crisis command

S1 war rooms, MongoDB Atlas regional outage response, executive communication in three languages.

  • S1 war rooms
  • Regional outage RCA
  • 3 languages

Selected clients

Shipped to enterprises across 4 continents

Direct product, commercial or delivery work — not logo-inflation.

  • Anglo American
  • Navantia
  • Banorte
  • Norsk Hydro
  • El Corte Inglés
  • Whirlpool
  • Volkswagen
  • Mercedes-Benz
  • SAP
  • Stratesys
  • Siemens

Recognition

External signal, not self-assessment

About

The short version

"I operate at the top of the value chain: strategy, business case, and product portfolio — with the technical fluency to lead engineering and the commercial edge to close the deal."

12+ years in enterprise technology, founder background at Rakkun.io, MBA in Artificial Intelligence from USP — and a track record of turning enterprise pain points into revenue-generating product lines.

Comfortable in the C-suite, in front of engineering, and across the table from procurement. The habit of high-performance sport didn't go anywhere; it just changed shape.

Based in São Paulo, works globally. Fluent in Portuguese, English, and Spanish.

Contact

Let's talk

Best reached by email or LinkedIn. Response window: same day, most days.

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